PROOF IN ACTION
Explore the stories behind the results.
PROOF IN ACTION
Explore the stories behind the results.
From individuals to enterprises, here’s what effective strategy delivers.
BUSINESS, GROWTH STRATEGY
Winning Deals.
How a $12M Deal Was Won
A managed service provider was facing a high-stakes RFP in the finance, and CIT (consumer identity technology) space.
The problem? Their technical solution was rock solid — but their messaging fell flat. They were up against two competitors, including an entrenched incumbent, and struggling to stand out.
I stepped in as a business advisor and deal strategist to sharpen their edge.
We overhauled their approach:
✔ Clarified the messaging + value proposition
✔ Wrote the full proposal, translating tech into business wins
✔ Reframed competitive positioning to spotlight differentiation
✔ Aligned pricing to buyer objectives
✔ Coached the finalist pitch + refined the sales deck
The result? A multi-year, $12 million contract win. BOOM!
Proof that strategy, clarity, and sharp execution change the game.
BRAND-LED MARKETING, POSITIONING
Owning Your Market.
From Expert to Authority
A seasoned financial professional was ready to break out of the back-office.
For years, he delivered high-level service behind the scenes — but he knew he had more to offer.
The goal? Shift from service provider to recognized expert, educator, and strategic voice in his field.
That’s where I came in as strategic partner + visibility architect.
Revamping his go-to-market strategy, we:
✔ Repositioned his brand around thought leadership + authority
✔ Built a step-by-step roadmap for visibility, content, and influence
✔ Identified speaking, teaching, and leadership opportunities
✔ Created messaging + marketing aligned with his future vision
The result? New visibility. New business. And a reputation that positioned him as the go-to authority in his market.
This is what happens when your expertise becomes your strongest brand asset.
EXECUTION, OPTIMIZATION, SCALE
Systems that Scale.
Building an Engine for Growth
A consulting-based business was ready to grow but their systems, brand, and backend were holding them back. With a small team and limited bandwidth, they were buried in disjointed tools, outdated messaging, and operational gaps.
The challenge? They didn’t just need a rebrand — they needed a roadmap to run smarter.
That’s where I came in as operations + execution consultant.
Working collaboratively, we:
✔ Realigned brand messaging + visuals to match their evolving mission
✔ Redesigned the website for clarity, credibility, and conversion
✔ Streamlined backend systems + automation to cut manual chaos
✔ Built a content plan to boost visibility + reach
✔ Restructured the org for scalable growth without adding staff or losing focus
The result? Smarter systems, sharper messaging, and a clear, scalable growth plan to move from busy to breakthrough.
This is what happens when strategy meets process — and your systems do the heavy lifting.
Don’t Take My Word for It → Testimonials
Want Results Like These? Let's Talk.
From individuals to enterprises, here’s what effective strategy delivers.
BUSINESS, GROWTH STRATEGY
Winning Deals.
How a $12M Deal Was Won
A managed service provider was facing a high-stakes RFP in the finance, and CIT (consumer identity technology) space.
The problem? Their technical solution was rock solid — but their messaging fell flat. They were up against two competitors, including an entrenched incumbent, and struggling to stand out.
I stepped in as a business advisor and deal strategist to sharpen their edge.
We overhauled their approach:
✔ Clarified the messaging + value proposition
✔ Wrote the full proposal, translating tech into business wins
✔ Reframed competitive positioning to spotlight differentiation
✔ Aligned pricing to buyer objectives
✔ Coached the finalist pitch + refined the sales deck
The result? A multi-year, $12 million contract win. BOOM!
Proof that strategy, clarity, and sharp execution change the game.
BRAND-LED MARKETING, POSITIONING
Owning Your Market.
From Expert to Authority
A seasoned financial professional was ready to break out of the back-office.
For years, he delivered high-level service behind the scenes — but he knew he had more to offer.
The goal? Shift from service provider to recognized expert, educator, and strategic voice in his field.
That’s where I came in as strategic partner + visibility architect.
Revamping his go-to-market strategy, we:
✔ Repositioned his brand around thought leadership + authority
✔ Built a step-by-step roadmap for visibility, content, and influence
✔ Identified speaking, teaching, and leadership opportunities
✔ Created messaging + marketing aligned with his future vision
The result? New visibility. New business. And a reputation that positioned him as the go-to authority in his market.
This is what happens when your expertise becomes your strongest brand asset.
EXECUTION, OPTIMIZATION, SCALE
Systems that Scale.
Building the Engine for Growth
A consulting-based business was ready to grow but their systems, brand, and backend were holding them back. With a small team and limited bandwidth, they were buried in disjointed tools, outdated messaging, and operational gaps.
The challenge? They didn’t just need a rebrand — they needed a roadmap to run smarter.
That’s where I came in as operations + execution consultant.
Working collaboratively, we:
✔ Realigned brand messaging + visuals to match their evolving mission
✔ Redesigned the website for clarity, credibility, and conversion
✔ Streamlined backend systems + automation to cut manual chaos
✔ Built a content plan to boost visibility + reach
✔ Restructured the org for scalable growth without adding staff or losing focus
The result? Smarter systems, sharper messaging, and a clear, scalable growth plan to move from busy to breakthrough.
This is what happens when strategy meets process — and your systems do the heavy lifting.
Don’t Take My Word for It → Testimonials
Want Results Like These? Let's Talk.
NOTES FROM SUSAN
Thoughts on strategy, leadership, and navigating change — sent occasionally, when there's something worth sharing.
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